{"id":1970,"date":"2025-11-26T12:19:53","date_gmt":"2025-11-26T10:19:53","guid":{"rendered":"https:\/\/houseofbalayage.com\/product\/purify-shampoan\/"},"modified":"2026-01-01T18:06:05","modified_gmt":"2026-01-01T16:06:05","slug":"purify-shampoan","status":"publish","type":"product","link":"https:\/\/houseofbalayage.com\/en\/product\/purify-shampoan\/","title":{"rendered":"Purify Shampoo"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>System Professional Purify Shampoo is a product that, with regular use, effectively removes dandruff. Highly effective DermaPure ingredients remove the microorganism that causes it. The gentle formula cleanses the scalp and successfully removes sebum, which helps strengthen the scalp, creating a balanced environment. <\/p>\n<p>Suitable for:<br \/>\nClients with normal to intensive dandruff formation and a tendency to oily scalp. <\/p>\n<p>Active ingredients:<br \/>\nCaffeine - stimulates blood circulation in the scalp.<br \/>\nVitamin B3 Amide \u2013 soothes and moisturises the scalp.<br \/>\nZinc pyrithione \u2013 sustainable regulation of dandruff.<br \/>\nHamamelis extract \u2013 reduces inflammation and has an astringent effect.<br \/>\nAllantoin \u2013 helps with irritations and has a soothing effect on the scalp.<\/p>\n<p>Directions for use:<br \/>\nApply to wet hair and gently massage. Rinse thoroughly with water. Repeat if necessary.<\/p>\n<p>250 ml<\/p>","protected":false},"featured_media":1553,"template":"","meta":[],"product_brand":[216],"product_cat":[199],"product_tag":[321],"giftcard-category":[],"class_list":{"0":"post-1970","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_brand-system-professional","7":"product_cat-shampoani","8":"product_tag-purify","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/product\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/product\/1970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/media\/1553"}],"wp:attachment":[{"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/product_brand?post=1970"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/product_cat?post=1970"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/product_tag?post=1970"},{"taxonomy":"giftcard-category","embeddable":true,"href":"https:\/\/houseofbalayage.com\/en\/wp-json\/wp\/v2\/giftcard-category?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}